Article Writing for Internet Marketing

Discuss telemarketing to many small business managers and you are likely to see worry, doubt and panic. Many people confuse telemarketing with telesales. The latter is tarred with the same brush as the cold-calling, pressure tactics used by some companies to sell everything from financial services to bathrooms and lingerie.

The only similarity between telemarketing and telesales is that they both use the telephone as a communication medium.

Here’s 6 powerful ways you can use telemarketing in your small business .

1. Appointment setting - the overriding role of marketing is to generate opportunities for your sales people. The best opportunities stem from face to face meetings. Telemarketing is proven to deliver high quality appointments with specifically targeted decision makers.

In researching your appointments a top telemarketer will have had a number of contacts with your prospects’ decision makers. They will have built up a rapport and set expectations so that your appointments are prepared for maximum results before you get to meet the client.

2. Lead creation - telemarketing for lead generation is a less in-depth process than appointment setting. The goal is usually to contact a prospect, gauge potential level of interest and to provide you with a profiled database of leads. You may follow up the contacts yourself or you may choose to commission a telemarketer to set appointments with the best prospects.

3. Database building and cleansing - overtime most companies acquire extensive lists of contacts and prospects. Telemarketing is an excellent way of reviewing, updating and building your contact database. The odds are you will gain a few leads and appointments along the way.

4. Follow up - following up on every lead is vital. In the normal course of business just about every one of your people makes contacts and maybe receive enquiries about your company. In a marketing sense, every such contact is manna from heaven. follow up has been shown to improve sales in every company that diligently applies itself. Telemarketing is a cost-effective way to effective follow-up.

5. Customer Information - Telemarketing to your existing customer base is an cost-effective route to inform them of all your offerings.

6. Customer reactivation - do you know why old customers have stopped buying from you? You should. Often it is simply because they have not had any contact with you for some extended period. Sometimes it is because they didn’t know that you supplied the particular service they needed. So they look elsewhere.

And eventually stop buying from you altogether.

Telemarketing is a quick tool to make contact with customers as soon as they stop being customers. Often that is all that is required. At the very least you owe it to yourself to know why your customers are leaving. It is the first stage of making sure they don’t leave you at all.

Six ways you can use telemarketing to boost your profits. And don’t let anyone persuade you it is expensive. Telemarketing is the ultimate modern cottage industry. All you need is a telephone and some confidence.
Your real challenge is to find a telemarketet that matches your business needs.

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Marketing is the biggest differentiator between doing OK and doing Great. Telemarketing is only one part of any business marketing planning Visit Small Business Marketing for Maximum Profit